Though initially appearing only in fan works, the OS-tan proved popular enough that Microsoft branches in Singapore and Taiwan used the OS-tan concept as the basis for ad campaigns for Internet Explorer and Microsoft Silverlight, respectively. The -tan element in the term is a hypocoristic suffix in Japanese that implies extremely youthful endearment. The designs of OS-tan, which were created by various amateur Japanese artists, are typically female for example, the personifications of Microsoft Windows operating systems are often depicted as sisters of varying ages. OS-tan is an Internet meme consisting of moe anthropomorphs of popular operating systems, originating on the Japanese imageboard Futaba Channel. Box art of Windows 8.1 Pro DSP Memorial Pack with a group of OS-tans from left to right: Claudia ( Microsoft Azure), Yuu and Ai ( Windows 8.1), and Nanami Madobe ( Windows 7).
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